William Hill Australia Review

William Hill is one of the largest bookmakers in the UK that have now found themselves on these shores. Tom Waterhouse was acquired in 2014 to increase this behemoth’s grip on gambling in this country. A pretty simple sign up process that also verifies you so you can withdraw your winnings is streamlined and takes two minutes. William Hill offers a “Price Pump” that enables you to pump up the odds once a day. A mass of sports to bet on, odds galore and ‘In-Play’ betting that takes a phone call is available to clients too.

William Hill Deposit Bonus

Get $150 on your 1st $50 deposit


William Hill review

William Hill has come a long way in a very short amount of time and is fast becoming the go-to site for Aussie punters. Like the competition, there is nothing that stands them out as unique and ahead of the pack, but we do like The Wolf’s tips. When you find a game just too hard to pick, or in most cases, can’t be bothered to do the form you can read his tips to get a head start on the day.

william hill review

William Hill trust & financial stability


William Hill announced earlier this year that it would increase its Australian marketing spend to $58 million. It is perhaps the only overseas corporate that is profitable at this moment so we cannot see you losing the cash in your account anytime soon. With over 280,000 customers they must be doing something right, and they have been around since 1934 in the UK.

William Hill odds


As is expected they are pretty much on the mark with their odds across many sports markets. Their ‘Price Pump’ puts them in line with Ladbrokes which is expected as these two giants go head-to-head in the Aussie market.

William Hill specials & promotions


It’s a cracking way to start with their $10 gets you $100 in Bonus Bets for new joiners. If it’s special promotions you are after, then look no further than William Hill: Price Pump, greyhound bonus bets, NBA line games at $1.95, cash out and over the top odds on the EPL. But we LOVE the rewards as you gain points for the bets you place. Use them as velocity points or bonus bets, but it’s something for nothing (more or less!).

William Hill website


William Hill totally redid the website at the end of last year, and we think they have done an excellent job. It’s a normal three column layout with sports on the left, markets in the middle and your handy betting slip on the right. When you click on the odds up pops a Quick Bet box, and you can place a bet in an instant. If it annoys you then just turn it off. The normal betting slip is as expected and the whole interface makes it easy to navigate and take in.

Added Services

You can bet live but you must phone in as online betting is not available due to the restrictions of Australia’s Interactive Gambling Act.

william hill inplay

William Hill mobile


You can get The Wolf’s tips direct to your mobile, so you always have some back up if you are feeling lazy. William Hill has added Refer a Friend to the mobile app so you can earn up to $100 in Bonus Bets and of course, the whole app is easy to use and navigate around. Grab it for your Android too.

william hill mobile

William Hill Customer Service


All the mod cons when it comes to contacting an actual human are available at William Hill. Toll-free numbers, email addresses and Live Chat are at your fingertips if you have any issues.

The staff are quick to jump on the Live Chat too and certainly know the answer to most questions.

You can deposit cash using credit/debit cards; PayPal; POLI, Skrill, MasterPass or the William Hill card.

There is a comprehensive dedicated page to withdrawing your cash but generally, if you request to withdraw before 3 pm Monday to Friday the money will be in your account the next morning. After this time or on the weekend it will be in your account after the next business day. Pretty standard across the board.

The bottom line

As we said, William Hill is catching up and with that increase in marketing spend we expect them to become more familiar with punters. Their reward program is great, and there are plenty of promotions to take advantage of. A very professional set up.

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