Sportsbet.com.au has been established for over 15 years and in 2010 Ireland’s biggest and most successful bookmaker, Paddy Power acquired the business. This has placed Sportsbet in the ‘big boys’ category where you can grab unique promotions and offers, as well as free Tournaments. Their Million Dollar Tipping competition pays out $5,000 each week on the AFL and NRL. If it tickles your fancy, you can even vote on The Voice! Carry on reading our Sportsbet Review to find out more about Australia’s powerhouse of online betting.
Sportsbet Bonus Bet
New Players get $150 in Bonus Bets
Sportsbet is now one of Australia’s premier betting sites and is known for its quirky, humorous TV ads. They offer a great range of sports to bet on, with various markets to delve deep down into. If AFL and NRL are your forte, then Sportbet provide up to 40 markets for each code. If you are new to betting, then we recommend Sportsbet mainly due to the ease that you can navigate through the website.
Sportsbet trust & financial stability
Sportsbet commenced operations in Darwin in 1993 and is licensed in the Northern Territories. In 2011 Paddy Power completed its acquisition of Sportsbet giving the company a theoretical valuation of $338m. As a company, they are financially secure and in 2015 they reported profits of $117m off turnover of $4.19b and have surpassed Tabcorp as Australia’s biggest online wagering company. Sportsbet boasts over 750,000 active customers.
Pretty much at the top of their game when it comes to odds, with more bang for your buck on their sports book. In the NRL futures market, they offer up to 25% more value if you place a bet with them than if you backed the same team with other online bookmakers.
Sportsbet specials & promotions
For new joiners, Sportsbet offers a Bonus Bet up to $501 when you make your first bet online. They also offer a “Refer a Friend’ promotion which gets you a $100 Bonus Bet for every mate that signs up and deposits $50. Sportsbet also run unique promotions, for instance they paid out bets early on Winx going unbeaten throughout Autumn at the exotic odds of $3.50. Over 2,600 punters backed the exotic, sharing the $241,290 payout.
Also, Sportsbet always offers a host of betting specials for NRL, AFL, racing, cricket, soccer and US sports. These are covered in full on our Sportsbet specials page.
Sportsbet’s site utilises a three column layout, making it visually simple to understand if you are a beginner. You can see the sports on the left-hand column, current markets and odds in the centre and the betting slip on the right.
You can create your own shortcuts in the ‘My Links’ box in the top left column, so you don’t have to navigate your way around the site, stumbling to find out where the NHL odds are for instance.
For those of you who are a bit laid back, there is a Multi Pick in the right-hand column that displays trending bets.
The betting slip could not be easier to understand, and here the programmers should be applauded. You can see your bet details at an instant, hovering over each bet will display its information, and the slip can be hidden from view when no longer required.
You can bet live but you must phone in as online betting is not available due to the restrictions of Australia’s Interactive Gambling Act. Sportsbet also provides a Cash card, which you can use to access your winnings via EFTPOS.
Fairly easy to use on your mobile phone the betting slip combines singles to multis, and you can choose from a huge range of bet types, with over 1000 markets. You can also play AFL and NRL Million Dollar Tipping on it. Grab it for your iPhone, iPad, Android and other Mobiles and tablets.
Sportsbet Customer Service
The usual phone numbers and email addresses to sort out any issues you may have, complete with opening hours. Monday – Saturday you can use the website’s Live Chat system, and on Sunday it is available from 8 am – 9 pm.
The CS team certainly know what is going on and are super keen and friendly, able to answer all kinds of questions. We were certainly impressed.
You can deposit cash using credit/debit cards; PayPal; POLI and MoneyBookers/Skrill. Non-instant deposit methods to use are BPAY and a Bank Transfer. Third party payment methods are not acceptable.
There is a comprehensive dedicated page to withdrawing your cash but generally, if you request to withdraw before 3 pm Monday to Friday the money will be in your account the next morning. After this time or on the weekend it will be in your account after the next business day. Pretty standard across the board.
The bottom line
Sportsbet is pretty much ahead of the game in Australia, and their website is a beauty for simple navigation. We believe our Sportsbet review reflects this. We particularly like the novelty bets, where you can punt on the Eurovision winner, the hair colour of the winning contestant of The Bachelor or who will rule Westeros at the end of the new season of Game of Thrones. Dragon lady anyone?